STARTING A CREATIVE BUSINESS


When people find out about what I do, I’m often met with a series of questions! I think the idea of blogging and being a creative as I like to put it, really interests people!

My main response is, if your passionate about something, there’s no reason why you can’t turn your hobby into a business. Perhaps you make jewellery, clay pots or beautiful cards? Are you a skilled soap maker, crocheter or wooden toy maker? If you have a craft or two that you’re passionate about, launching a craft business could be the next logical step for you.

Thanks to the invention of Etsy, thousands of crafters make their money from home creating and selling their work. And if you’ve got the time and skills, you could too. If the idea has piqued your interest, then you’re in the right place.

What does running a craft business entail?

If you want to  launch a craft company is best to do a little bit of research before hand. Look at people who are doing a similar thing to you, and even ask them advice about how they got started. Research local craft fairs, and maybe go to a few and get some ideas!

Getting your tools; The good news is that if you’re already passionate about your chosen art, you’ll have almost all of the equipment that you’ll need. (If not, you can pick up a range of craft equipment online second hand, for affordable prices.) All you’ll need to do is invest in the supplies you’ll need to build up your stock.

To run a successful business, you’ll need to make products on a frequent basis, unless like me you plan to work on commission. Though it’s always best to have a few products ready. Plus for craft fairs products are way more ideal then just an order form.  You’ll need to learn how to advertise them in the best ways and how to set prices and make sales. You’ll also need to work out how you’ll get products to buyers – will you offer a delivery service or will you need to use a courier? These are all important things to think about.

Organisation is crucial

When it comes to running a successful business, good organisational skills are essential. It’s almost impossible to run a company properly without being adequately organised. If you want to make a success of your craft business, you need to invest in a diary and use it to plan out your time.

You need to split your work time into making products, coming up with designs, advertising and organising events and meetings. There’ll be a lot to do, so you’ll need to use to-do lists to ensure that you keep on top of everything. You’ll need to make monthly, weekly and daily lists, to make sure that nothing gets forgotten and don’t forget the order themselves!

How do you sell products?

There are plenty of ways that you can sell your products – how you choose to sell is up to you. The best ways to make a profit from your craft products is via websites like eBay and Etsy, Etsy is great because you link the site to your own website. This makes it easier for clients to find your work and buy from you. I find I get a lot of my commissions from my Etsy page and my blog! I also get a lot of sales through word of mouth! Remember a good review will go far!

Another way to sell your products is by having stalls at various craft markets. These events are fantastic for selling your work and getting the word out about what you produce. Make sure that as well as taking a range of your work along with you, that you also have business cards on hand to give out.

And most importantly, it takes time, hard work and passion to make a business work. If you don’t enjoy what your doing, the enthusiasms just won’t be there!

Also, I’ve been doing Wooden Flamingo for nearly 3 years now, and only in the last 6/7 months or so have I started to making money through the blog, and getting regular orders every month. Before that I was just doing the odd order every other month…so it does take time! Hang in there!



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